Douglas Muir

Executive Lecturer: Entrepreneurship

Douglas Muir
Douglas Muir is an authority in business strategy, having successfully built several multimillion-dollar enterprises from the ground up. He is considered the start-up guru and speaks internationally on topics of entrepreneurship, innovation, and business growth.

Muir teaches Entrepreneurship at the prestigious University of Virginia, both in the School of Engineering and in the Darden School of Business’s MBA program. As well as being a professor, he is the Assistant Director of the Business Minor Program in the School of Engineering. He is an expert in the Business Model Canvas theory of building businesses, and teaches this methodology to undergraduate students thirsty for entrepreneurship and eager to start their own companies.

Muir has been interviewed by Gerri Willis of CNN and by Bloomberg Radio, and has been published and quoted in numerous publications including Business Week and The Scotsman Guide, a prestigious magazine for the banking, mortgage, and investor industry. Douglas was the host of The Doug and Eric Show on ABC, “Exposing the Hidden Truths about the Three Credit Bureaus and the Banking and Finance System”. He was featured in Kaihan Krippendorff’s business tactics book, Hide a Dagger Behind a Smile, which described how Muir infiltrated the insurance industry and locked out his competition.


email: dam3jb (at)
phone: 434-924-3425
office: A220 Thornton Hall


MBA, Entrepreneurship and New Venture Creation, Post University, 2012

B.S., Aeronautical Science, Embry Riddle Aeronautical University

The Present

Muir is the owner of Muir & Associates, a private equity firm that concentrates on creating start-ups and scaling them, while always creating an exit strategy. Muir’s portfolio consists of companies in a variety of industries including the credit and financial industry, information technology, telecommunications, insurance, and food and beverage. His creation and ownership of such a large array of companies, both past and present, have allowed him to become a seasoned veteran in forming new ventures.

Muir is also the Chief Executive Officer of Credit Justice Services (CJS), the fourth-largest credit restoration company in the United States. Since opening in 2004, CJS has helped tens of thousands of consumers remove inaccurate and unverifiable information from their credit reports, thereby increasing their credit scores and moving the consumer onto financial freedom.

Before founding CJS, Muir worked on the collections side of the credit industry for years, and he realized the numerous mistakes regularly made by all three credit bureaus. His observations were confirmed when The Florida Public Interest Research Group’s (FLAPIRG) 2004 study reported that 79 percent of American credit reports contain incorrect information.

Due to his credit expertise, Muir was asked to meet with US Senator Carl Levin’s staff to discuss and explain unfair credit card practices before the senator sponsored The Credit Card Accountability, Responsibility and Disclosure Act (the “C.A.R.D. Act”) in April 2008.

Muir is also a seasoned restaurateur; he was the first franchisee of the Wild Wings Café and was instrumental in developing the franchise contract and implementing the business plan for the Charlottesville, VA location. Since selling Wild Wings Café in 2010, Muir has opened another chain of restaurants called Bella’s, a highly praised and very successful pair of family-style Italian restaurants in Charlottesville and Richmond, VA. He is in the planning stages of opening three more Bella’s Restaurants in Virginia before exiting the company to a hedge fund in 2017.

The Past

Muir developed focus and dedication through 18 years as an airline captain for US Airways. He was also on the pilot negotiation team for the 1989 and 1994 salary contracts. His primary job was to make sure the financial statements and contractual numbers were in line.

Muir’s inaugural company, I&E Marketing Group, Inc., was one of the first telecommunications resellers in America. Before you could find a phone card at a convenience store, Muir was selling plans for reduced long-distance calling fees from five major telecommunications carriers to thousands of end users.

Muir then opened a subrogation agency where he developed an innovative accounts-receivable software package that revolutionized the insurance industry with real-time reports, statistics, and processes via a secured Internet connection. The software allowed the insurance industry to collect more subrogation accounts with less time, effort and money. Muir has since sold the business to a Wall Street firm.

Muir also joined forces with Kaihan Krippendorff, a world-renowned business-strategies expert, professor, and author. The two men started Kai Method, LLC, a strategy building and execution company. Acting as the educator of Kai Method, Kaihan Krippendorff worked with C-level executives to develop sound business strategies and procedures for their organizations. Douglas Muir provided hands-on business expertise to accomplish their clients’ goals. Together, Muir and Krippendorff created a product that helps small businesses, large companies, and hedge funds ensure success.